ProfitSchool

Using Social Media - What's working now

Jun 25, 2024

The podcast discusses the importance of balancing paid and organic strategies on social media platforms like LinkedIn and Facebook. They compare the effectiveness of LinkedIn for professional networking to Twitter and Instagram. Emphasizing the value of focusing efforts on one primary platform before syndicating content across others using AI, they highlight the success of Mr. Beast on YouTube and Pinterest's unique user behavior for business marketing.

31:36

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Quick takeaways

Balancing paid and organic social media strategies is crucial for success on platforms like LinkedIn and Facebook.

LinkedIn stands out for professional networking and meaningful engagement, presenting potential for B2B marketing growth.

Deep dives

Importance of Understanding Social Media Trends

Keeping up with social media trends is crucial for businesses to stay relevant and competitive in the digital landscape. The discussion emphasizes the need to adapt strategies based on what is currently effective in social media marketing.

Intro

2min

Analyzing the Evolution of Social Media Strategies

3min

Leveraging LinkedIn for Business Engagement

10min

Maximizing Reach Through Content Syndication on Social Media Platforms

15min

Exploring the Importance of Social Media and Syndication for Businesses

2min

Topics Covered In This Episode

Paid vs. Organic Strategies: Mercer and Jeff discuss the importance of balancing paid traffic and organic channels like LinkedIn and Facebook groups. They highlight the shift from organic to paid strategies, with Facebook being a prime example.
LinkedIn's Professional Growth: The hosts praise LinkedIn for its focused conversations and engagement opportunities. The platform's growth is attributed to content engagement and organic posting, and note an increase in LinkedIn events and webinars.
Comparing Social Platforms: LinkedIn is deemed more effective for professional networking and lead generation compared to Twitter and Instagram. They discuss LinkedIn's potential future shift to charging for visibility while currently rewarding creators for interaction.
Primary Channel Strategy: While emphasizing the importance of choosing a primary social media platform, Jeff and Mercer discuss using LinkedIn as a testing ground and focusing efforts on one platform, like YouTube, before syndicating content across others using AI.
Leveraging YouTube and Pinterest: They use the success of Mr. Beast on YouTube as an example of mastering one platform before expanding. Pinterest is noted for its unique user behavior and fewer trolls, though it may not suit all business models.
Effective Social Media Marketing: Mercer and Jeff emphasize the importance of promoting business content on LinkedIn and other platforms. They advise varying social media content to avoid monotony and increase engagement, warn against the overuse of memes to prevent banner blindness, and suggest syndication through AI is suggested to enhance reach and volume.

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ProfitSchool

Using Social Media - What's working now

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Importance of Understanding Social Media Trends

Shift Towards Paid Social Media

LinkedIn's Growing Significance in Social Media

Strategic Syndication and Content Variety on Social Media

Remember Everything You Learn from Podcasts