Selling the Couch ENCORE: Creating Authentic "Win-Win" Relationships With Colleagues
Many of us find the concept of networking to be an intimidating endeavor. Even though it’s a vital element of business success, it can feel scary and shady, and a little too sales-y. Join us to learn more about what you should be focusing on in your networking relationships.
Our Featured Guest
Patrick Casale, MA, LCMHC, LCAS
Patrick Casale is a clinician in Asheville, NC. He provides coaching for clinicians who are transitioning from a group practice or agency to a solo practice. He’s here to talk about networking in authentic ways. We’ll discuss what authentic networking means to Patrick and how to make your networking relationships count. We will also examine different scenarios that might be a win-loss situation, a win-win situation, and the most common mistakes that happen in the networking space.
You’ll Learn
● How clinicians aren’t taught to use collaborative communication to support each other’s businesses in reciprocal ways
● What is networking? Getting to know people as people and learning about their lives and passions
● Why networking can feel artificial, very “surface level,” and inauthentic
● Some authentic questions to ask in networking situations include questions about family, passions, how they ended up here, fears of entrepreneurship, etc.
● How to have reciprocity in relationships by making the other person the priority and supporting them
● Why you should ask, “How can I help this person be successful? And not, how can this person help me?”
● Why Patrick says, “A lot of networking opportunities feel like awkward first dates.”
● Why a win-lose scenario would be talking too much about yourself and not listening actively; a win-win scenario means talking and getting to know each other with connection and trust
The most common mistakes in networking:
○ Not having clear strategy and intention
○ Scheduling too many networking events in one day
○ Making networking one-sided in your requests
● Why your networking strategy should include colleagues who don’t work with the same client population, those who do work with the same, and client groups, and psychiatric providers
● The best action step for you to take in applying the wisdom of today’s episode
Resources:
Want to launch your online course?
Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekit
Looking to launch a successful podcast?
Please check out our free "Using Podcasting To Grow Your Business" workshop for therapists:
https://sellingthecouch.com/podcastingworkshop
Mentioned in this episode:
Try Alma!
Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.