Has the Right conquered social media – and can the Left win it back?
Jan 17, 2025
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Alan Finlayson, a Professor of Political and Social Theory at the University of East Anglia, sheds light on the Right's dominance over social media and its impact on political discourse. He discusses how the allure of radical right ideologies is gaining traction among younger generations, especially in the chaotic online landscape. The conversation also touches on ethical dilemmas for tech leaders amid rising extremism, the implications of AI on UK politics, and the shifting engagement dynamics within different demographics. A thought-provoking dive into digital politics and social change!
The dominance of right-wing narratives on social media platforms raises concerns about the left's ability to reclaim digital spaces effectively.
Younger voters are increasingly disillusioned with traditional democratic options, leading to surprising shifts towards far-right parties and ideologies.
Keir Starmer's ambition for AI leadership clashes with public concerns about job implications and the need for careful governance and regulation.
Deep dives
The Right's Dominance on Social Media
Mark Zuckerberg's recent actions indicate a shift in social media dynamics, with a significant alignment towards right-wing narratives. The discussion highlights how platforms like Facebook and Twitter initially appeared more open and neutral but have increasingly favored far-right ideologies. This transformation can be attributed to both structural changes within social media companies and the strategic use of these platforms by right-wing groups. The implications of this shift raise concerns about how the left can effectively combat this growing dominance in the digital realm.
Shifting Political Views Among Younger Generations
Recent polling suggests a notable shift in political preferences among younger voters, with a significant movement towards far-right parties. This trend raises questions about the overall satisfaction of this demographic with traditional democratic processes and their willingness to embrace authoritarian ideologies. Despite historical perceptions of youth as progressive forces, current data reflects a growing disillusionment with conventional political options. The situation reflects a broader societal anxiety, indicating that as younger generations confront economic and social challenges, their political allegiances may shift unexpectedly.
Keir Starmer's AI Ambitions
Keir Starmer's pursuit of making the UK a leader in artificial intelligence evokes both ambition and skepticism. While there are opportunities for economic growth, the concerns surrounding AI's implications for jobs and society remain palpable among the public. The contrast between his vision of a futuristic UK and the caution surrounding AI's ramifications raises important discussions about governance and regulation. As the government aims to balance innovation with safety, the reception and applicability of these plans will undoubtedly generate debate.
The Financial Appeals of Right-Wing Narratives
The financial success of right-wing influencers has far outpaced that of left-leaning figures, shifting the media landscape's economic dynamics. Right-wing personalities, capitalizing on their provocative stances, operate within a framework that rewards contention and shock value. This contrasts sharply with the generally less monetized left, which often struggles to attract funding for progressive initiatives. The apparent profitability of right-wing content creates an environment where monetary incentives promote further radicalization and allegiance to increasingly extreme views.
The Disconnect Between Political Elites and Public Sentiment
There appears to be a growing disconnect between political elites and the sentiments expressed by the public on platforms like social media. Politicians are grappling with the realities of online engagement, often facing backlash from audiences that feel unheard and marginalized. This disconnect can foster an atmosphere of resentment amongst influential figures who perceive challenges to their authority as radicalization. As public expectations evolve, so must the strategies that leaders employ to communicate effectively and connect with a populace that is increasingly wary of traditional political norms.
As Musk and Zuckerberg vie to enshittify Twitter and Facebook, is the Right’s victory over social media final? Is there something intrinsic to social media that drives its users rightwards (and crazy)? Does Zuckerberg believe in anything at all? Expert in digital politics and radicalisation Alan Finlayson joins us to look at the abasement of Big Tech before Trumpism. Plus: Has Starmer drunk the A.I. Kool-Aid or is it really the key to Britain’s growth conundrum? And in the Extra Bit, why saying “not a good look” is not a good look.
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Written and presented by Dorian Lynskey with Marie le Conte and Ros Taylor. Audio production by Robin Leeburn and Tom Taylor. Theme music by Cornershop. Produced by Chris Jones. Managing Editor: Jacob Jarvis. Group Editor: Andrew Harrison OH GOD, WHAT NOW? is a Podmasters production.