two & a half gamers Raid Rush Review: If you miss Battle.net tower defense, Raid Rush is your new addiction.
Today, we deep-dive into Raid Rush, the Turkish-made tower defense game that is bringing roguelike deck-building, build-your-own-path mechanics, and IP crossovers to the top of the mobile charts. The crew unpacks why this game feels so deep, why Korean and US players are eating it up, and how the game balances heavy progression, smart ad placements, and old-school strategy with real modern LiveOps.
What’s inside:
A Real Tower Defense for 2025: Raid Rush lets you build your own road, place towers with real strategy, and merge and upgrade through a deck and gacha system. Every run is different thanks to randomization, new land placement, and a menu packed with modes, heroes, and skills.
IP Collabs Done Right
Korea and the US Lead the Pack
Creative and UA Trends: The team breaks down a wild mix of real-life, static AI, and hyper-casual video hooks, plus some truly creative (and not-so-creative) uses of IP.
Key Takeaway:
Raid Rush shows you can still win by mixing deep strategy, roguelite randomness, smart ad and IAP segmentation, and just enough IP muscle. In a world of copycats, this one actually innovates.
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/9rDyKoe58b0
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction and Game Overview
04:16 Game Metrics and Performance Analysis
07:15 Gameplay Mechanics and Unique Features
10:13 Strategic Depth and Replayability
13:30 Monetization Strategies and Ad Integration
16:26 Collaboration with Terminator IP and Content Expansion
19:25 Final Thoughts and Future Prospects
27:30 Monetization Strategies in Mobile Games
30:40 Dynamic Monetization and User Engagement
32:15 Creative Advertising and User Acquisition
37:25 Trends in Tower Defense Games
42:58 The Role of AI in Game Development
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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