Jordan Spear: Marketing for Your Unique Law Firm

Marketing can help you to stabilize your inflow pipeline and allows you to bring in clients beyond just the referrals.

Every law firm sees their business differently, even when they are in the same practice area. You need to know the firm to know how to market appropriately to their audience.

When working with a marketing firm, they need to understand your firm - if they have a recommendation right out of the gate, they may not be the right one for you.

You want to be able to trust that the marketing team behind you understands what your goal is and is bringing information to you about the market.