The Best One Yet
👶 “New generation, who dis?” — Gen Alpha’s birth. Pop-Tarts’ mascot. BYD beating Tesla.
Jan 3, 2024
Gen Alpha, Pop-Tarts' mascot, and BYD beating Tesla are the main topics of this podcast. Explore the rise of Gen Alpha, the children of millennial parents, and their exposure to technology. Learn about Kellogg's new snack strategy using physical mascots. Discover how BYD, a Chinese electric car company, is surpassing Tesla in sales.
22:06
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- BYD has surpassed Tesla as the world's largest electric car company, selling even more electric cars and offering them at a lower price.
- Kellogg's new marketing strategy of giving their snacks arms and legs by creating edible mascots has resulted in significant buzz and earned media, providing a marketing value six times greater than the cost of sponsorship.
Deep dives
BYD surpasses Tesla as the world's largest electric car company
BYD, a Chinese car company, has overtaken Tesla as the world's largest electric car company. Tesla sold 495,000 cars in the last quarter of 2023, bringing their total for the year to 1.8 million. However, BYD sold even more electric cars, becoming the first company to outsell Tesla. BYD is known for its frugal approach and controls its own lithium mines, allowing them to sell electric cars for as low as $11,000.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
