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👶 “New generation, who dis?” — Gen Alpha’s birth. Pop-Tarts’ mascot. BYD beating Tesla.
The Best One Yet
Edible Mascot and Kellogg's Snack Strategy: Gen Z Marketing Focus
Learn about the story of an edible mascot sponsored by Kellogg's that generated buzz and media attention, resulting in a $12 million marketing value. Discover Kellogg's new snack strategy using physical mascots and the challenge of selling products to teenagers in the metaverse.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode