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👶 “New generation, who dis?” — Gen Alpha’s birth. Pop-Tarts’ mascot. BYD beating Tesla.

The Best One Yet

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Edible Mascot and Kellogg's Snack Strategy: Gen Z Marketing Focus

Learn about the story of an edible mascot sponsored by Kellogg's that generated buzz and media attention, resulting in a $12 million marketing value. Discover Kellogg's new snack strategy using physical mascots and the challenge of selling products to teenagers in the metaverse.

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