We explore the story of a classic zombie project: where the team had the evidence they needed to know that a project was doomed, but carried on with it for 6 months anyway. These happen all the time, and we spend a few minutes unpacking the dynamics behind the trap. We also share some thoughts for how to ease open the jaws of the trap.
We also reference Annie Duke's book Quit
And Set Your First Pivot Triggers, available via a link here: https://pivot-triggers.com/
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