The Four C's of High Converting Videos | Kim Rittberg

Feb 24, 2025

In this engaging conversation, Kim Rittberg, a media powerhouse and digital strategist, shares her journey from TV producer to video content expert. She emphasizes that visibility is vital for business growth and introduces her PATCH method to boost confidence on camera. Kim discusses the four C’s—clarity, connection, context, and call to action—that drive high conversion. With practical tips on overcoming camera shyness and crafting authentic videos for different platforms, this chat is a goldmine for anyone looking to enhance their video presence.