Innovating the Pizza Dining Experience: A Conversation with Mellow Mushroom's Technology Leader

In this episode of the Restaurant Technology Guys podcast, Jeremy Julian, Chief Revenue Officer for CBS Northstar, interviews Ahsan from Mellow Mushroom. They discuss the unique aspects of Mellow Mushroom, a casual dining brand based in Atlanta that offers a distinct spin on pizza. Jeremy shares his love for the brand, and they delve into topics around restaurant industry success, choosing technology partners, and competing both digitally and in-restaurant as they approach 2025. Ahsan shares his atypical journey from management consulting to his current role, highlighting his focus on customer and employee experience, the importance of technology and data, and the brand's response to digital transformation accelerated by COVID-19. The episode also explores Mellow Mushroom’s efforts in franchise development, menu innovation, maintaining a balance between in-dining and off-premise services, and creating a cohesive brand experience.

00:00 Mellow Mushroom

00:14 Introduction to the Episode

01:09 Guest Introduction and Background

01:45 Journey to Mellow Mushroom

03:54 Role and Responsibilities at Mellow Mushroom

04:46 Brand Evolution and Refresh

05:35 Core Values and Guest Experience

14:42 Digital Transformation and Challenges

21:01 The Goldilocks Zone of Pizza

21:23 Enhancing Off-Premise Experience

21:51 Profitability and Food Quality Challenges

23:21 Innovative Menu Offerings

23:59 Unique Flavor Profiles and LTOs

30:06 Local Favorites and Customization

32:32 Franchising Opportunities and Expansion

35:40 Conclusion and Final Thoughts