Social Media Marketing Talk Show

Instagram Updates: Reels Ranking, Repost Feature, Partnership Ads Tools, and More

Apr 14, 2025
Amber Figlow, a savvy content strategist known for her engaging videos on the Social Media Examiner platform, dives into the latest Instagram buzz. She reveals how Reels ranking is heavily influenced by engagement metrics like shares and saves. Listeners will learn about Instagram's evolving video landscape, including new features like double-speed viewing and task assignment in DMs. The conversation also tackles the impact of automation on influencer marketing and the balance between user engagement and privacy in this fast-changing digital arena.
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ADVICE

Reels Ranking Strategy

  • Prioritize creating high-quality Reels content that encourages interaction.
  • Focus on capturing attention in the first three seconds to optimize for shares and saves.
INSIGHT

Reels and New Audiences

  • Reaching new audiences on Reels is unpredictable, giving all creators a fair chance.
  • The first few seconds of a Reel are crucial for hooking viewers unfamiliar with your content.
ADVICE

Reels Creation Frequency

  • Regularly create more Reels to improve your content and reach.
  • While quantity matters, focus on quality and don't overproduce.
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