EPISODE 224- Localize, Optimize, Monetize: BBC's Director of Digital & OnDemand Kasia Jablonska on FAST Marketing

Kasia Jablonska is the Director of Digital and OnDemand at BBC Studios Ltd, overseeing product development, content strategy, and curation for B2B2C/B2C players and FAST (Free Ad-Supported Streaming Television) channels across EMEA. With executive-level expertise in commercial strategies, business development, and digital monetization, she has driven multimillion-dollar revenues and strategic partnerships at leading media companies, including Endemol Shine, NBCU, and Scripps.

On The Menu:

1. Using data-driven insights for content and audience decisions.

2. Adapting content to regional audience preferences for higher success.

3. Innovative ad formats attract smaller advertisers.

4. Integration with existing broadcaster models for sustainable growth.

5. Optimizing workflows with technology, processes, and collaboration.

6. Reintroducing older content to new audiences at lower costs.

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Happy creating!

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