1067: The Power of Storytelling in Scaling Businesses | Matt Collis, CFO, PairSoft

For Matt Collis, CFO of PairSoft, storytelling is more than a skill—it’s a strategic tool for aligning teams and scaling businesses. Whether leading acquisitions or guiding cross-functional teams, Collis uses financial narratives to clarify priorities and inspire action. “Someone has to be the storyteller,” Collis tells us, emphasizing how framing financial data in relatable terms helps drive organizational alignment and decision-making.

Collis’ career began in accounting, where he spent seven years honing technical expertise in public accounting. However, he recognized early on that his ambitions extended beyond the technical realm. His transition into leadership roles provided opportunities to engage directly with business leaders, crafting financial strategies that supported operational goals. A pivotal chapter in his career came at Transaction Data Systems (TDS), where he helped the company scale dramatically. Over five years, TDS tripled in size through seven acquisitions, Collis tells us, requiring him to integrate diverse cultures, systems, and processes while scaling the finance team from 10 to 30 members.

At PairSoft, Collis leverages these experiences to prioritize purposeful integration. He sees cultural alignment as key to long-term success, noting that acquisitions can falter without proactive efforts to unite teams around a shared vision. His strategic mindset also focuses on transparency and scalability, ensuring that financial strategies align with operational goals and are clearly communicated across the organization.