The Colin and Samir Show How TBPN Built the Luxury Brand of the Creator Economy
Jan 28, 2026
John Coogan, co‑host of TBPN and veteran video producer who builds TV‑style live shows. Jordi Hayes, co‑host who leads commercial strategy and ad innovation for a daily tech and business program. They discuss running a three‑hour live format, their anti‑scale niche strategy, short daily host reads as ad products, building production efficiency, and treating sponsors like season partners.
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Hybrid TV-Grade Live Format
- TBPN sits between TV and live streaming: highly produced but interactive and nimble.
- That hybrid format lets them be timely like live streams and polished like TV.
Rethink Host-Read Ads
- Lean into advertising as a predictable revenue model and craft the ad format to fit your show.
- Deliver ultra-short, frequent host reads and persistent on-screen branding to respect viewers' attention.
Sell Season-Long Sponsorships
- Long-term sponsor commitments buy predictability that funds consistent investment.
- TBPN sold season-long deals to avoid month-to-month scrambling and scale production steadily.
