The Shit No One Tells You About Writing
September Comp Titles Segment
Oct 2, 2024
Emilie Sommer, associated with East City Bookshop, shares her expertise on navigating the often tricky world of comparative titles. She dives into the importance of building an author brand while aligning manuscripts with successful comp titles. Emilie discusses specific recommendations across genres, including multi-POV literature and speculative thrillers. Her insights cover themes like feminism, emotional journeys, and financial literacy for creators. Tune in for practical strategies to enhance visibility and connect with readers!
39:41
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Podcast summary created with Snipd AI
Quick takeaways
- Authors must build a personal brand and engage their audience effectively to enhance book sales, particularly in the online marketplace.
- A newly introduced course for aspiring authors offers essential knowledge and support to navigate the challenges of book publishing successfully.
Deep dives
E-Commerce and Building Author Brands
The podcast highlights that 70% of all books, including traditionally published ones, are sold online through e-commerce platforms. It emphasizes the importance for authors to develop their personal brand and prioritize audience engagement to convert followers into book buyers. Many authors face challenges in selling their books, often misinterpreting these difficulties as personal failings. However, the podcast suggests that a lack of guidance and effective marketing strategies can be detrimental, and provides insights on how to overcome these barriers.
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