E-Commerce and Building Author Brands

The podcast highlights that 70% of all books, including traditionally published ones, are sold online through e-commerce platforms. It emphasizes the importance for authors to develop their personal brand and prioritize audience engagement to convert followers into book buyers. Many authors face challenges in selling their books, often misinterpreting these difficulties as personal failings. However, the podcast suggests that a lack of guidance and effective marketing strategies can be detrimental, and provides insights on how to overcome these barriers.