#241 Ben Sherwood, CEO of MOJO, on the Biggest Issue in Youth Sports and the Need to Help Recreational Coaches Up Their Game

Ben Sherwood, founder and CEO of MOJO, and has coached his sons for the last 12 years in four sports. During that time, he also served as president of the Disney ABC Television Group and president of ABC News. Like many recreational coaches, he noticed that there were few if any resources to help the busy parent coach as he or she travelled from work to the practice field. So, he founded MOJO (@yougotmojo). Today we speak about the founding of the company, the need to help our recreational coaches more so than our top level coaches, and how we can make sports for children age 4-14 better. 

MOJO is on a mission to make youth sports more fun and magical for everyone – one kid, one coach, one family at a time. Launched in February 2021, MOJO is a robust digital platform that empowers parents who coach youth sports to bring world-class training to the largest pool of players in the world – kids aged 13 and under. Winner of the Webby Award for Best Sports App of 2021, MOJO believes that youth sports has the power to transform lives, not just for the kids on the field but the coaches and parents on the sidelines. MOJO is committed to equity, inclusion and helping to level the playing field for kids everywhere. For more information, visit www.mojo.sport. 

Do you want to access all of our videos from the 2021 Way of Champions Conference? They are now available here: Click Here to Learn More. This includes sessions with Steve Kerr, Brad Stevens, Cindy Timchal, Jenny Levy, George Mumford, Tara VanDerveer, and Quin Snyder along wth Anson. It is hours of top level coach education on connecting with your athletes, building your culture, and winning the “Inner Game.”

This episode is sponsored by GoodSport!

GoodSport™ is a natural sports drink that delivers superior hydration backed by science with a delicious thirst-quenching taste. And what’s really cool about it, is that it’s made from milk.

It turns out, milk is packed with electrolytes and has been shown to hydrate better than traditional sports drinks and water. GoodSport ultrafilters milk to remove its protein and harness its electrolytes, carbs and vitamins to provide superior hydration in a clear and refreshing beverage. GoodSport™ has three times the electrolytes than traditional sports drinks with 33 percent less sugar. GoodSport™ is lactose free and provides a good source of calcium and an excellent source of B vitamins.

I really enjoy GoodSport™ but what gets me most excited is the brand’s commitment to fostering a positive sports culture aimed at getting and keeping more people in the game.  GoodSport™ supports athletes with naturally powerful hydration and celebrates the natural good that comes from sports. GoodSport™ – Grab the Good.  Check it out at goodsport.com.

This week’s podcast is also brought to you by our friends at Sports Refund. Many of you probably buy trip insurance, every winter I buy ski pass insurance, to make sure that if I get injured I can get my money back on that expensive investment. Well, many of us spend thousands of dollars on our kids sports club fees, but what if they get hurt? In many cases you cannot get your money back, but now with Sports Refund you can. And it’s not just for long term broken bones or torn ligaments. It is only a 14 day waiting period, so you even get a refund if you roll that ankle or pull a hammy! For just pennies on the dollar, you can make sure that if your child gets sick or injured and misses a month or more you can get your money back, or your club can get paid. It’s a great product, just go to www.sportsrefund.com/game and get your free quote, and if it sounds good you can either get your club to sign up, or you can purchase on your own. 

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