Casper Heningsen - Agentic AI for consumer research, Snuggle with the customer to reach $10M ARR, The need for domain mastery, Focus on the inputs and the outcome will follow

Casper Henningsen - co-founder and CEO of GetWhy - The Agentic AI for Consumer Research.

At GetWhy they obsess over finding the why and provide end-to-end consumer research for marketing and insights teams. They unlock empathy at scale to drive smarter, more precise decisions and transform insights from a bottleneck into an enterprise capability.

They recently raised $34M dollars Series A, one of the biggest series A in the Nordics to unlock growth.

During this episode we discuss the advantages and disadvantages of the current hype in AI, how they almost ran out of money while figuring out what data set to focus on and why you should design your org chart by reverse engineering from customer problems.

Enjoy!