For this week’s episode, I had the pleasure to interview Raitis Purins.

With over 7 years of expertise, Raitis Purins specializes in scaling marketing teams and driving substantial growth. At Printful, Latvia's first unicorn (valued at over $1 billion), Raitis led the marketing team's expansion from 5 to 120 members and contributed to a 15X revenue growth, scaling from $20 million in 2016. His experience spans end-to-end marketing channels, and he excels at aligning team dynamics to optimize results.

Raitis is known for his hands-on approach, consistently driving projects forward, even with large, cross-functional teams of 50 to 100+ people. He prioritizes company growth above departmental interests and believes that a marketing team’s primary goal is revenue. Raitis values experimentation, efficiency, and collaboration, and he’s passionate about clear communication—often quoting his belief that "there’s no such thing as overcommunication, especially internally."

Ep. 49 What New Technology Tools Are Teachers Using?