The Andrew Faris Podcast The Creative Process I Use To Make Winning Meta Ads Over And Over Again
Jan 8, 2026
Dive into the creative process behind successful Meta ads! Discover why mastering a few ad formats can lead to repeatable wins. Andrew highlights a low-cost, high-impact approach to ad production. Learn how to treat creative like a supply chain and resist chasing every trend. He shares templating techniques for creating variations with ease. Plus, explore the role of brand storytelling and the importance of scaling with specialist agencies. Finally, see how AI can help enhance your creative library.
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Focus On Repeatable Ad Formats
- Narrow your ad-format possibilities to a repeatable, replicable set to improve outcomes.
- Focus on message quality and package that message into formats you can scale cheaply and quickly.
Treat Creative Like A Supply Chain
- Treat your ad creative process like a supply chain and chase formats that are low-cost and fast to produce.
- Prioritize formats that deliver high impact while minimizing production dollars and time.
Templatize High-Variation Formats
- Identify templatizable ad formats (e.g., text-and-context, long-form explainer) and make many variations.
- Build expertise in those templates so you can reliably produce winners at scale.