Interview: Updating, Rebranding, and Managing Your Books With Anna Featherstone and Catherine Bilson

ALLi nonfiction adviser Anna Featherstone interviews Catherine Bilson, who writes in multiple genres across four pen names, about the practicalities of updating and rebranding books. With more than 60 titles published and hundreds of translations under her belt, Catherine explains how indie authors can approach everything from refreshing blurbs and covers to managing keywords, metadata, and back matter. She also shares how to avoid common pitfalls, keep files organized, and treat updates as part of an author’s long-term business strategy.

Find more author advice, tips, and tools at our Self-Publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally.

Sponsor

This podcast is proudly sponsored by Gatekeeper Press—your partner in independent publishing. Empowering authors with expert guidance, 100 percent rights, 100 percent royalties, global distribution, and all-inclusive services—from editing to marketing. Gatekeeper Press: Where Authors Are Family.

About the Host

Anna Featherstone is ALLi’s nonfiction adviser and an author advocate and mentor. A judge of The Australian Business Book Awards and Australian Society of Travel Writers awards, she’s also the founder of Bold Authors and presents author marketing and self-publishing workshops for organizations, including Byron Writers Festival. Anna has authored books including how-to and memoirs and her book Look-It’s Your Book! about writing, publishing, marketing, and leveraging nonfiction is on the Australian Society of Authors recommended reading list. When she’s not being bookish, Anna’s into bees, beings, and the big issues of our time.

About the Guest

RUBY-award–winning author Catherine Bilson writes in multiple genres across four pen names and also co-authors books with Ebony Oaten. Born and raised in the UK, she was once a rocket scientist before falling in love with an Australian and moving halfway around the world. Still married to her Aussie husband, she now lives in sunny southeast Queensland with their two teenage romance-heroes-in-training and two rescue cats.