Insights Unlocked Embracing Humanity-Centered Design with Don Norman
Join us for a profound conversation with Don Norman, a pioneer in user experience and human-centered design. In this episode, Don unpacks the essence of staying curious throughout life, rethinks traditional design principles in favor of humanity-centered approaches, and examines the evolving role of AI in design.
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The Human Insight Summit (THiS) PROMO Code
The Human Insight Summit (THiS) is headed to Austin, Texas, this October 28-30. THiS is our annual, in-person customer conference dedicated to helping organizations understand their customers by showing and sharing, first-hand, the possibilities of using human insight across the business. Get $100 off your registration with the podcast listener code: UNLOCKED. Learn more or register.
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Hosts:
- Jason Giles, Vice President of Design at UserTesting
- Lija Hogan, Principal for Experience Research Strategy at UserTesting
- Nathan Isaacs, Senior Manager for Content Production at UserTesting
Guest:
In This Episode, You Will Learn:
Lifelong Learning: Don Norman shares his personal journey and the importance of lifelong learning, detailing how he continuously adapts and acquires new skills to stay relevant and effective.
Humanity-Centered Design: Norman critiques the traditional design paradigms that often focus on corporate profits at the expense of environmental and societal well-being. He advocates for a shift towards designs that consider their impact on society and the environment.
The Role of AI in Design: Explore the dual-edged sword of AI in the design industry. Don discusses the powerful capabilities and potential risks of AI, urging a balanced approach that includes ethical considerations to harness AI for societal benefits.
Advice for Designers: Norman provides actionable advice for designers to navigate their careers, emphasizing the need for ethical practice, continuous improvement, and the integration of human values into design processes.
Featured Quote:
"Don't work on just any technology, work on new technology that is humane, that is caring, and that makes a real difference."
Episode links:
- Don Norman Design Award - Learn more about how to participate or contribute.
- Books by Don Norman - Discover more of his works on design and human-focused practices.
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