Fifteen years in and still early to the industry with Marco Zappacosta from Thumbtack
Aug 15, 2023
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Marco Zappacosta, Co-founder and CEO of Thumbtack, talks about his unusual path to entrepreneurship, growing Thumbtack through multiple market cycles, and his mindset around leadership. They also discuss the initial market reaction and pitching investors, building a company during a recession, exploring the use of apps for service booking in small towns and big cities, and the challenges of creating a positive company culture in startup companies.
Thumbtack was created to address the market failure of homeowners and professionals struggling to find and connect with each other in the home care industry.
Thumbtack sees tremendous potential for growth in the online home care market as more homeowners turn to online platforms for their needs.
Deep dives
Thumbtack: Connecting Homeowners and Home Care Professionals
Thumbtack is a marketplace that connects homeowners to home care professionals, offering a wide range of services from small repairs to home improvement projects. The idea for Thumbtack emerged from the observation that hiring a professional for home care was unnecessarily difficult, highlighting a market failure where homeowners and professionals struggle to find and connect with each other. Thumbtack aims to solve this problem by providing a platform that matches homeowners with the right professionals for their specific needs. The company has been successful in attracting millennials and first-time homeowners who are looking for convenient and reliable solutions to care for and improve their homes. With a focus on values-driven hiring and a commitment to creating a positive workplace culture, Thumbtack continues to evolve and innovate in the marketplace space.
The Early Days and Idea Exploration
Thumbtack started as an idea that emerged from a search for a problem that technology could solve. The founders, realizing the difficulty in hiring a plumber, saw an opportunity to create a platform that would make it easier for homeowners to find and hire professionals for their specific needs. The initial market response to Thumbtack's technology-driven solution was positive, as it addressed a pain point that many homeowners had experienced. While Thumbtack was the second idea the founders pursued, it took several months of exploration and research before they zeroed in on the home care marketplace idea.
The Evolution of Online Marketplaces
Thumbtack is part of the broader evolution of online marketplaces that bring offline services and resources into the digital realm. Companies like Uber and Airbnb have transformed their respective industries by making previously offline assets easily discoverable and bookable. Thumbtack aims to do the same for the home care industry. The rise of smartphones and the accessibility of the internet on mobile devices have played a critical role in bringing these marketplace services to consumers' fingertips. Thumbtack recognizes that it is still in the early stages of this transition and sees tremendous potential for growth as more homeowners turn to online platforms for their home care needs.
The Future of Thumbtack and San Francisco's Tech Ecosystem
Thumbtack's vision for the future is to continue being the best platform for homeowners to find and hire the right professionals for their home care and improvement projects. They aim to provide guidance and confidence to homeowners, empowering them to invest in and care for their homes. Thumbtack recognizes that the online home care market is still relatively small compared to other industries and believes there is a vast opportunity for growth. As for the future of San Francisco's tech ecosystem, Thumbtack's founder firmly believes in the city's continued role as a hub for innovation and talent. The density of talent and the positive-sum nature of the tech industry make San Francisco an unrivaled ecosystem for startups and entrepreneurs.
This episode centers on Marco Zappacosta, the co-founder and CEO of Thumbtack, a startup that runs a marketplace for home services and beyond. Zappacosta talked about his unusual path to entrepreneurship which included almost getting a degree in neuroscience before deciding to start a company without having an existing idea. He also talked about growing Thumbtack through multiple market cycles and his mindset around leadership.