ArchitectCEO Daily Update: today's parable is - Little Whiteboard.

When I work out in the morning, I use a small whiteboard to track how exercises I've done. Recently, I did a workout that included a set of complex movements repeated 10 times.

I'm not sure, but I think that somewhere along the line I lost track of the number of rounds I'd done. :(

Everyone else finished at least 1 round ahead of me.

This got me to thinking about the power and importance of tracking and knowing the numbers in your architecture firm as an ArchitectCEO.

There are a lot of important numbers to track, from complex key performance indicators like utilization and break-even rates, to simple metrics like the work in progress or pipeline backlog.

In today's episode, you'll discover why tracking your numbers is essential to running a DREAM Practice, and the metrics I recommend you start with if you don't know where to start. Let me know what you think.