Elon, Inc.
How Wall Street Sees Elon and the Autopilot Superbowl "Ad"
Feb 13, 2024
Barry Ritholtz, host of the podcast Masters in Business and founder of Ritholtz Wealth Management, discusses Elon Musk's prowess as a manager and marketer. They also talk about challenges and opportunities posed by Autopilot and Full Self-Driving, as well as criticism of Tesla's autopilot and safety concerns. The podcast delves into Elon Musk's achievements and impact, comparing him to Jeff Bezos, and explores the dynamic between Musk and SpaceX's Gwen Shotwell.
30:37
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Quick takeaways
- The Dawg Project's campaign against Tesla's autopilot feature raises genuine safety concerns and highlights the blurred line between self-driving and driver-assisted technologies.
- Elon Musk's leadership and marketing abilities have revolutionized industries, but his controversial tweets and lack of checks and balances within his inner circle pose risks to Tesla's sales and reputation.
Deep dives
Controversial Super Bowl ad targets Tesla's autopilot
A campaign called the Dawn Project has been pressuring regulators and consumers to boycott Tesla due to safety concerns regarding the autopilot feature. The project, led by software executive Dan O'Dowd, believes autopilot is unsafe and that regulators are not taking sufficient action. The project ran targeted Super Bowl ads in small markets, urging consumers to boycott Tesla. While some criticize the campaign for being sensationalized, there are genuine concerns about Tesla's autopilot technology and its potential dangers.
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