3min chapter

Elon, Inc. cover image

How Wall Street Sees Elon and the Autopilot Superbowl "Ad"

Elon, Inc.

CHAPTER

Targeting Consumers and Generating Media Coverage

Dan O'Dadd's strategy to target consumers with ads encouraging them to boycott Tesla and hold the company accountable, using unauthorized NTSB seal in one of the ads causing backlash.

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