Targeting Consumers and Generating Media Coverage

Following a Superbowl attack ad, this week’s episode sees the crew discussing the challenges (and opportunities posed by) Autopilot and Full Self-Driving. 

Then they welcome Barry Ritholtz, host of the podcast Masters in Business and the founder of Ritholtz Wealth Management, to the studio for a wide-ranging conversation about Musk’s prowess as a manager and as a marketer.

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