Profit by Design 366: Behind the Scenes: How We Plan, Record, and Repurpose Every Episode of Profit by Design
Do you ever wonder what it really takes to create a successful podcast? After 7 years of hosting Profit by Design, we have fine-tuned a system that makes podcasting doable AND impactful for our business. Today’s conversation takes you behind the scenes to learn how we plan content that aligns with our business goals, what goes into the recording process, and how we repurpose each episode to save time and expand our reach. If you’re thinking about starting a podcast to grow your business, this episode is your roadmap. Join Melissa Kay and Dr. Sabrina Starling to learn more!
Profit by Design is a Tap the Potential Production.
Show Highlights:
- First step on the journey: find a podcast editor (Good editing is key!)
- Our heart and passion for the Profit by Design podcast
- “What do I want to bring to the world to be of service?”
- Ideas for podcast content
- Know your business’s sweet spot and your clients’ avatar to drive your podcast content.
- The BEST way to decide if podcasting is for you is to be a guest on other podcasts.
- What works best for podcast content? The validity of your lived experiences
- Systems are vital in the podcasting process!
- Three tools we use: a project management tool, Google folders, and a spreadsheet
- Think about the distribution platforms for your podcast.
- Our financial commitment in marketing dollars spent on Profit by Design
- Ideas for repurposing podcast content with the help of AI
- Simplifying our teaching and developing our thought leadership
● KPIs help validate our investment.
● Want to know more about using your marketing dollars efficiently? We can help identify the sweet spot of your business and the clients you should be serving. Book a call with us today!
Resources:
Join our upcoming Leadership Bootcamp to build a self-managing team of people who own their roles. Reserve your seat today! We begin on September 25! Join us!
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Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!
Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.
Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!
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Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!
Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!
Get your copy of A Guide To Talking To Your Team About Profit!
Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.
Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com.
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Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour.
Mentioned in this episode:
20h Anniversary!
We're celebrating 20 years of helping business owners take their lives back from their businesses so they can have more time for what matters most and more money in their bank accounts than ever. Book a call with Kaitlyn to see how we can support you. Visit us at www.tapthepotential.com and click the button to schedule a call today.