What If Your Biggest Growth Opportunity Was Rethinking How Your Customer Actually Moves Through Your Business?

If your business growth feels stalled, the issue might not be your funnel, ads, or webinar strategy — it could be that your ideal customer has outgrown you. In this episode, I introduce a powerful reframe around how to think about your customer journey. Instead of treating your ICA (ideal customer avatar) like a static snapshot, I show you how to evolve your messaging, offers, and marketing strategy alongside your audience.

I pull back the curtain on how I reimagined my entire customer journey to support one evolving ICA (affectionately named Hank) through multiple phases of business growth. You'll also get an insider look at how I use ChatGPT to build detailed ICA guides, how this strategy transformed my offerings, and how it can create more clarity, consistency, and alignment across your business.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Your ICA Is Growing — And So Should Your Strategy When you recognize that your audience is evolving through different phases of growth, it opens up new ways to support them with intention and clarity.

2️⃣ You Can Create Offers That Grow Alongside Your Audience Whether someone is brand new or already established, having a thoughtful path for them to follow can deepen trust and increase lifetime value.

3️⃣ Your Messaging Can Meet Them Where They Are Mapping your content and strategies to the different phases of your ICA’s journey creates more alignment, better results, and a stronger connection overall.

RESOURCES MENTIONED IN THIS EPISODE:

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