Growth & Leadership Lessons from Leading $1B Athletic Greens and $5B Focus Brands with Kat Cole

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!

[01:24] Why Kat chose Athletic Greens for her next chapter.

[02:42] An overview of Athletic Greens and their incredible growth.

[06:17] The high quality of Athletic Greens’ comprehensive flagship product AG1.

[06:49] Why AG1 is more than just a green drink and the marketing challenge this poses.

[07:47] How Chris, the founder of Athletic Greens, helped establish foundational nutrition as a category.

[09:59] Learn what AG1 tastes like and different ways to drink it.

[12:36] A breakdown of Athletic Greens’ marketing strategy.

[13:16] The success they’ve found partnering with creators and influencers.

[14:06] How being largely referral-based made the iOS 14 update less difficult for them.

[14:28] How being a bootstrapped company has affected their marketing strategy.

[15:24] The rapid rate of growth based on the merits of the product.

[18:00] Insights into how marketing is changing.

[19:13] Kat’s advice to anyone who wants to pursue a similar career path.

[24:24] Kat’s monthly process for checking in with her loved ones.

[27:06] How Kat does a similar check-in with her work relationships.

[28:48] Learn where you can find Kat online.