Bricks And Bytes #033 - Scott Ellison - 'Go to market' in the construction tech
Excited to share this brilliant and latest episode of the Bricks and Bytes Podcast, where we take a deep dive into the world of construction, technology, and business.
In this episode, Scott Ellison, a strategy consultant, talks about his personal connection to the construction industry and his journey to becoming an advisor and investor in tech companies. Here are some of the highlights:
⁃ How Scott's personal connection to the construction industry started with his uncles, who were general contractors, and his job working in a hardware store.
⁃ The impact of the ubiquity of smartphones, cloud, and SaaS on the construction industry and how it has led to a slower but steady shift towards digitisation.
⁃ The importance of software infrastructure in construction tech and how it needs to be laid down first before we can fully appreciate the benefits of new ways of capturing information.
⁃ Go-to-market strategies, such as product-led growth that have created value in certain sector.
Tune in to the episode to learn more about Scott's insights and his thoughts on the future of the construction industry!
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Scott Ellison - Investor | Advisor | Judge | Mentor
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Today's Sponsor: beta - Construction and technology network platform - connecting the tech industry with traditional partners.
Chek: www.the-beta.com
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Timestamps:
00:00:00 --> 00:01:05 - Intro
00:01:05 --> 00:01:45 - Sponsor
00:01:45 --> 00:03:33 - Scott's background and personal connection to the construction industry
00:03:33 --> 00:04:26 - The impact of technology on the construction industry
00:04:26 --> 0006:38 - The importance of software infrastructure in construction tech
00:06:38 --> 00:08:12 - The challenge of data islands and pockets in the construction industry
00:08:12 --> 00:10:40 - Go-to-market strategies in built tech, and how it can make or break a startup
00:10:40 --> 00:13:06 - Table stakes in the game of building a successful startup
00:13:06 --> 00:14:35 - Playbook in construction tech
00:14:35 --> 00:20:30 - Introduction to the concept of Product-Led Growth (PLG)
00:20:30 --> 00:24:25 - The unique dynamics of construction industry
00:24:25 --> 00:26:04 - The concept of respect to disrupt ratio
00:26:04 --> 00:27:17 - Setting up a strategy for a startup
00:27:17 --> 00:32:35 - The challenges faced by people from outside and inside the industry when introducing change
00:32:35 --> 00:34:52 - Key metrics in early-stage investing
00:34:52 --> 00:37:41 - Individual (jockey) over the idea (horse) in early-stage investing
00:37:41 --> 00:39:15 - Exciting ideas and technologies in construction tech
00:39:15 --> 00:41:02 - Scott's advice to companies in the construction tech on hiring, firing, marketing and finance
00:41:02 --> 00:42:25 - The student debt crisis in the US and how it impacts the construction industry's ability to attract top talent
00:42:25 --> 00:44:43 - Robotics and technology changing the construction industry workforce
00:44:52 --> 00:46:36 - Thoughts on hot trends in construction industry
00:46:36 --> 00:48:55 - Scott's passions
00:48:55 --> 00:49:37 - Top skill for entrepreneurs
00:49:37 --> 00:50:10 - More information about Scott
00:50:10 --> 00:50:28 - Outro