Holiday Special 2025 Highlights

200+ Conversations Later: Here’s What’s Shaping the Channel

Over the course of 200+ episodes, we’ve had the chance to sit down with some of the smartest voices in the partner ecosystem. And one thing is clear: this space is evolving fast.

We’ve heard how partner marketing is stepping into its role as a strategic growth lever. How partner enablement is getting sharper, more targeted, more measurable. How trust, clarity, and long-term thinking are turning good partnerships into great ones. And how ecosystem strategies are no longer just ideas; they’re business drivers.

In this episode, we look back at a few standout insights from recent conversations. It’s a snapshot of where we’ve been and where the channel’s heading next. It's valuable to learn from the past so we can build the future.

Thanks to every guest who shared their insight and to you for listening, learning, and building alongside us.

The Channext team wishes you all happy holidays!

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