Hunters and Unicorns

Hunters and Unicorns | The Playbook Universe - Jason Eubanks #009

Jul 5, 2023

Join Jason Eubanks, CRO of Harness, as he shares his rapid rise in sales leadership within the Playbook Community. Explore his journey from BMC to Meraki and the invaluable lessons learned along the way. Discover the art of aligning sales leadership with business executives, the importance of feedback iteration, and the key to harmonious growth and success in the industry.

01:08:41

Creator website

Episode guests

Jason Eubanks

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Tailored go-to-market strategies led to remarkable growth at Harness under CRO Jason Newbanks' leadership.

Partnering with a product founder like Joti Bansal accelerates growth through alignment in go-to-market strategies and shared vision.

Balancing artistry with a scientific mindset, Harness optimizes go-to-market tactics by tailoring approaches for individual team members.

Deep dives

Harnessing Growth through Expertise in Go-To-Market Strategies

Harness's remarkable growth under CRO Jason Newbanks' leadership exemplifies the power of tailored go-to-market strategies. By applying a scientific approach to understanding leading indicators, they optimized team performance through individualized coaching, driving efficiency and innovation.

Introduction

3min

The Impact of a Unique Interview Experience

16min

Career Journey from Maraki to Twilio

5min

Driving Adoption and Sales Growth at Twilio

10min

Scaling Growth and Strategic Partnerships in Innovative Technology Company

24min

Revolutionizing Developer Productivity with AI-Driven Software Automation

7min

Reflections on a Career Trajectory and the Science of Go-To-Market Strategies

3min

Welcome to Hunters and Unicorns: The Playbook Universe.

We’re here to showcase leaders within the Playbook Community and explore their formulas for success.

We aim to uncover:

· How to apply an enterprise playbook motion to product lead and viral lead growth strategies

· Working with second time founders

· How science and nurture can generate world class high performing sales teams

Today we are joined by Jason Eubanks, CRO of Harness.

In this episode, we explore Jason’s astronomical career trajectory, from a first line leader to a CRO in just ten years. We also get invaluable insight into Harness’ formula for success. Since it was founded six years ago, Harness has seen phenomenal valuation growth of over 1000%.

His first exposure to the Playbook goes back to BMC, where under the leadership of John McMahon and his formidable leaders, he experienced profound impact on every aspect of his career. Jason shares how he was able to apply his learning within Meraki which went onto be acquired by Cisco. He shares the importance of adaptability to the go-to-market rhythm he inherited and company culture.

Jason talks about the alignment of the sales leadership and the business executives, the collaboration to work with founders with established go-to-market operating rhythms, and how an investment in sales enables scale at pace.

Jason places huge significance on iterating feedback along the way with his teams and why the early alignment of big goals is crucial to a harmonious and successful working dynamic. From a conversation about trust with John McMahon early on in his career to his current working relationship with Jyoti – CEO and Founder of Harness, Jason shares with us the conversations which accented his professional journey.

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.