Entrepreneur Conundrum

Why Every Business Needs a Wordsmith (and How Maggie van Galen Became One)

Mar 31, 2025

29:20

Guest: Maggie van Galen
Website: maggievangalen.com

What we cover in this episode:

Maggie’s early love of storytelling and her path from journalism to authorship
How motherhood inspired her first children’s book series
The pivot from in-person school visits to writing copy for businesses
Her ideal clients—and how she helps them speak in ways their audiences understand
The power of networking and relationship-driven marketing
Her process for capturing a client’s voice
Goals for 2024 and how she defines success on her own terms
The importance of continual learning and surrounding yourself with honest, uplifting people
Giving back through her children’s book sales to Canines for Disabled Kids

Special Mention:
15% of all book proceeds (purchased via Maggie’s website) go to Canines for Disabled Kids through May 1.

Key Questions

(00:53) How did you end up where you are today?

(05:42) Who is your ideal client?

(07:17) How do you get in front of them?

(09:44) When you start working with somebody, is there this commonality, a mistake or something that they have that they're not quite doing?

(12:10) How is the process that you use for coffee and content writing? And I just want to say, how do you get inside the client's head? But capture your client's voice with your words.

(13:48) What are some of your big goals that you want to achieve in the next year?

(18:23) What is the best advice you have ever received?

(20:38) What's the best advice you've ever given?

(23:57) How do you make sure that your cup stay filled and that you get the help that you need in your business?

(27:29) Is there anything that we haven't talked about yet that you'd like to touch on?

(28:30) Where can we learn more about you and what you do?