Entrepreneur Conundrum Why Every Business Needs a Wordsmith (and How Maggie van Galen Became One)
Guest: Maggie van Galen
Website: maggievangalen.com
What we cover in this episode:
- Maggie’s early love of storytelling and her path from journalism to authorship
- How motherhood inspired her first children’s book series
- The pivot from in-person school visits to writing copy for businesses
- Her ideal clients—and how she helps them speak in ways their audiences understand
- The power of networking and relationship-driven marketing
- Her process for capturing a client’s voice
- Goals for 2024 and how she defines success on her own terms
- The importance of continual learning and surrounding yourself with honest, uplifting people
- Giving back through her children’s book sales to Canines for Disabled Kids
Special Mention:
15% of all book proceeds (purchased via Maggie’s website) go to Canines for Disabled Kids through May 1.
Key Questions
(00:53) How did you end up where you are today?
(05:42) Who is your ideal client?
(07:17) How do you get in front of them?
(09:44) When you start working with somebody, is there this commonality, a mistake or something that they have that they're not quite doing?
(12:10) How is the process that you use for coffee and content writing? And I just want to say, how do you get inside the client's head? But capture your client's voice with your words.
(13:48) What are some of your big goals that you want to achieve in the next year?
(18:23) What is the best advice you have ever received?
(20:38) What's the best advice you've ever given?
(23:57) How do you make sure that your cup stay filled and that you get the help that you need in your business?
(27:29) Is there anything that we haven't talked about yet that you'd like to touch on?
(28:30) Where can we learn more about you and what you do?
Maggie van Galen
IG www.instagram.com/maggievangalen/
FB www.facebook.com/maggievangalenauthor/
LI www.linkedin.com/in/maggievangalen/
Virginia Purnell
Funnel & Visibility Specialist
Distinct Digital Marketing
(833) 762-5336
virginia@distinctdigitalmarketing.com