Trillions

The Best ETF Launch of 2025

4 snips
Nov 20, 2025
David Papadopolous, an Executive Editor at Bloomberg News, joins Denitsa Tsekova, a cross-asset reporter and ETF commentator. They dive into the explosive world of ETFs, spotlighting innovative pitches. Denitsa champions a high-yield dividend ETF, emphasizing tax efficiency and steady inflows. Papadopolous shares his subjective rankings on various ETFs, including pitches for meme stocks and humanoid robotics. The conversation unveils trends, potential juggernauts, and the quirks of the ETF landscape.
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INSIGHT

ETF Launch Frenzy Of 2025

  • 2025 saw a record pace of ETF launches with ~920 in the U.S. and 2,400 worldwide so far.
  • That equals about 10 new ETFs every day, creating both clutter and more niche opportunities.
ANECDOTE

Meme ETF Gets A Resurrection

  • Isabel pitched the relaunched Roundhill MEME ETF, now active after a 2023 closure.
  • She highlighted two-week rebalances, lower fees (69 bps), and meme-stock resurgence like OpenDoor and Krispy Kreme.
ADVICE

Tackle Dividend Tax Drag Strategically

  • Consider dividend strategies that address underperformance and tax drag by using covered-bond-like structures.
  • Denitsa highlighted an index-based product offering ~14% coupon and weekly inflows despite complexity and 74 bps fees.
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