

Behind the Scenes | 5
11 snips Jan 8, 2025
Join Gina Keating, author and documentarian on the Netflix vs. Blockbuster rivalry, and sound designer Kyle Randall as they take you behind the curtain. They discuss the creative challenges of bringing market rivalries to life, from impactful storytelling to immersive sound design. Hear about their journey in crafting emotional narratives that connect with listeners. Plus, a lively debate on food preferences leads to fond memories, while they reflect on their bond with the audience.
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Brown's Initial Hesitation
- David Brown initially thought Business Wars was a one-off project.
- He was pursuing a PhD in journalism and had written a paper arguing podcasts would fail.
Choosing the First Series
- Karen Lowe's husband suggested Netflix vs. Blockbuster, reminding her of Gina Keating's book.
- This led to Keating becoming the first writer for Business Wars.
Keating's Writing Challenge
- Gina Keating, despite her journalism background, found writing for Business Wars challenging.
- She had to learn how to write dramatically, inventing scenes based on factual events.