BB Ep 65: How to Find Your Passion and Grow a Business You Love with Amber Lilyestrom

Passion is so important in everything you do. When you're passionate about something, you perform a million times better. This is true whether you're working at your day job, cooking dinner for your family, or launching a side hustle. That's why, today, we're talking about how to find your passion. There's no better time of year to discover this. A new year means a new you! You know that I'm passionate about helping women step into their God-given gifts and make money doing what they love. But before you start making money doing what you love, you have to discover what you love. So how do you do that? Three Strategies to Find Your Passion It's not as scary as it seems. I actually have three different strategies you can walk through to help you find your passion. Here's what's great about a strategy: It isn't a formula or a fancy equation to make a passion magically appear. It's none of that. It's simply an approach-and it's a flexible one. Maybe one strategy works for you or maybe you'll use a combination of all three. Dig deep into these strategies, and I bet you'll discover something amazing. Related: How to Find Your Business Idea The Self-Focused Strategy This strategy takes a look inside-you guessed it-you! Now, this isn't about self-centeredness. But it is about taking a good inventory of your past to discover what you've been uniquely created to contribute to the world. That inventory is usually a combination of your past, education and experiences. This is actually how Business Boutique was born. Before Business Boutique, I was a speaker at Ramsey Solutions. The company wanted to transition me into an official Ramsey Personality role, but before we could do that, we had to figure out what my focus should be. So, I sat in a boardroom with Dave Ramsey, my husband, and a ton of other leaders in the company. We spent hours going over my background to see how I could best serve the marketplace. In other words, what should my focus, market and message be? We looked in a few different places. First, we looked at my story growing up with a mother who was scrappy and built a successful business from scratch (a unique experience). Then we looked at my education: I studied business and marketing, and I'm a Certified Business Coach. We also looked at some of my other unique experiences, like how I started a couple of side businesses to help make ends meet. Finally, we looked at my strengths: My natural strengths are in speaking, teaching, writing and coaching people as they step into their God-given dreams. Can you spot the patterns? Business was all over my background, and when we looked at the marketplace at the time, we saw businesses launching at a crazy rate. The problem was that so many entrepreneurs didn't actually know how to run a business. They just had great ideas. When we put that all together, here's what we came up with: There's a lot of people who need help with business. I am a really good teacher, and I have a background in business. So Business Boutique was born. Related: Recognizing Your Gifts Now we have a podcast, a book and an online business training academy. We've even created an amazing goal planner, a sold-out event and two courses. But it all started with an idea on what I uniquely brought to the table. If you take a deep look at your past, experiences and education, I have no doubt you can find something you're passionate about. Here are some questions you can ask yourself to get started: What is your story? People are often passionate about something in their history because they've lived it. What are your strengths? What comes effortlessly to you? We are naturally more passionate about things we're good at. What do you get really excited about? What do you get really mad about? When you pay attention to your emotions around an issue, it's a good indicator you're passionate about that one thing. Look...