171 - Changing the Way Contractors Hire with Jonathan Whistman

Aug 17, 2023

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Khalil and Martin
The Cashflow Contractor Podcast

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Hiring the right people is more than just filling roles; it is a strategic investment that can significantly impact the value and success of a business. Companies that prioritize hiring the right people guarantee that their teams are made up of people who have the essential skills, experience, and personality to thrive in their roles. Unfortunately for many, hiring top talent is harder than it seems. But what if AI technology could help with that?

Listen in as Jonathan Whistman, Author of The Sales Boss and CEO of PerceptionPredict, joins Martin and Khalil to discuss this topic!

Time Stamps

00:46 - Episode Intro
05:24 - Jonathan's Camino de Santiago Experience
13:09 - Get to Know Jonathan Whistman
14:39 - Utilizing AI in Your Hiring Process
20:03 - Screening Applicants Beyond Traditional Approach
26:21 - Finding the Right Sales People
36:45 - How to Write Attractive Job Ads
41:37 - Getting Started with WhoHire
46:10 - PerceptionPredict
52:35 - 5 Truths About Humans That Unlock a Job Performance
01:16:04 - Services Offered by WhoHire
01:20:03 - Episode Takeaways

Quotable Moments from Jonathan Whistman

"With AI, most business people don't realize how fast it's coming and how fast it's changing."
"When we talk about AI. People have all sorts of thoughts about what it is and really it's a new label for something that has existed for a very long time. It's just advanced mathematics. It's advanced pattern recognition. The only difference is our computing power has finally caught up that we're really able to do some crazy things that seem like magic."
"The more sincere a house cleaner is, the less time they spend in the role. They churn out quickly and the quality of their work is less."
"A great salesperson knows their value, and you should be willing to go in equal risk with them."
"If they don't see you, your company, mirroring who they want to be, then they're going to have a problem with that."

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