My Amazon Guy

This is What Really Happens When You Change Your Amazon Bid

Jan 1, 2026
Discover the secrets behind Amazon ad bidding and how it influences your product's visibility. Learn why raising your bid can boost impressions, while lowering it might drop your ranking. Get step-by-step guidance to fix the dreaded 'image not available' issue. Understand the importance of consistent packaging from multiple suppliers and how barcodes matter. Finally, uncover when it's time to seek help from seller support. This is essential listening for any Amazon seller looking to navigate PPC and FBA challenges!
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INSIGHT

Bids Act Like An Accelerator

  • Increasing your bid functions like pushing the accelerator to gain more impressions and higher placements.
  • Amazon favors higher bidders (and well-converting listings) for premium ad placements.
ADVICE

Fix "Image Not Available" Quickly

  • If Manage Inventory shows "image not available," try uploading a compliant main image first.
  • Use the ASIN page and Seller Support if the product page shows the dog image or the listing is down.
ADVICE

Use SKU View Before Escalating

  • Click the SKU in Manage Inventory to get more diagnostic info on image or listing problems.
  • If the simple image swap fails, be prepared to escalate to Seller Support or get professional help.
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