The Game with Alex Hormozi 2. Your First Avatar | $100M Lost Chapters Audiobook
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Nov 14, 2025 Discover the secrets to identifying your ideal customer and maximizing profits. Learn how to effectively survey customers and pinpoint top spenders while analyzing shared traits among them. Alex highlights re-engineering your messaging to attract high-value clients and demonstrates how serving them can multiply your profit margins. Tips include narrowing your focus for better long-term gains and merging marketing with sales to optimize customer qualification. The insights from real case studies illustrate the power of targeting the right audience.
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Vista Acquisition Lesson
- Alex describes attending a VC event where a Vista pricing specialist explained buying companies by focusing on highest-value customers.
- That method inspired their VAM approach: double down on high-profit customers and cut low-profit ones.
Find Your First Avatar
- Survey all customers and sort replies to find the top 20% who spend most and stay longest.
- Then identify 3–5 common qualifiers and use them to target and repel the wrong customers.
Speak To And Qualify Buyers
- Speak directly to your new avatar in all ads and stop selling to anyone who doesn't meet your requirements.
- Re-engineer the sales process to recreate the buying steps your best customers took.
