Dishing Up Digital with Ellen Mackenzie | Social Media Management & Strategy
Hourly Rates vs Monthly Packages: Social Media Manager Pricing Models
Feb 9, 2025
Pricing strategies in social media management take center stage. Discover when hourly rates can be advantageous and the pitfalls they might entail. Learn how packages can enhance client relationships and drive business success. Ellen shares tips on crafting packages that cater to both client needs and personal benefits. Plus, there’s valuable advice for newcomers trying to secure their first client.
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Quick takeaways
- Hourly rates can provide flexibility but may lead to unpredictability and administrative burdens for social media managers.
- Monthly packages offer structured pricing and clear deliverables, fostering stable client relationships and consistent income for managers.
Deep dives
Understanding Hourly Rates in Social Media Management
Hourly rates offer flexibility in pricing as they can be set freely by the service provider, allowing for adjustments based on experience and client needs. However, there are potential drawbacks, such as the necessity to track hours diligently, which can be burdensome for creative professionals who prefer to focus on their work rather than administrative tasks. For example, initially, the speaker charged around 60 to 65 New Zealand dollars per hour, influenced by the high minimum wage in New Zealand compared to other countries. This model can also create unpredictability for clients who may end up surprised by how many hours are charged at the end of a project.
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