Dishing Up Digital with Ellen Mackenzie | Social Media Management & Strategy Hourly Rates vs Monthly Packages: Social Media Manager Pricing Models
5 snips
Feb 9, 2025 Pricing strategies in social media management take center stage. Discover when hourly rates can be advantageous and the pitfalls they might entail. Learn how packages can enhance client relationships and drive business success. Ellen shares tips on crafting packages that cater to both client needs and personal benefits. Plus, there’s valuable advice for newcomers trying to secure their first client.
AI Snips
Chapters
Transcript
Episode notes
Hourly Rate Use Case
- Ellen Mackenzie initially used hourly rates for a client who was in the early stages of their business.
- This was because the client's needs were not fully defined, making packages difficult.
Hourly Rates and Expertise Paradox
- Experienced professionals may complete tasks quickly, requiring high hourly rates to be worthwhile.
- This can be a deterrent for clients, making hourly pricing tricky.
Setting Package Prices
- Base your monthly package prices on estimated hours, adding a buffer.
- This provides predictability for both you and the client.