In this episode, investor Elisa La Cava talks with Josh Crossman, CEO of Magnify, which was incubated at Madrona Venture Labs. Josh was actually recruited by Madrona Venture Labs to help launch a business that would bring AI to the customer experience. He was quickly persuaded and signed on in 2021, spinning out of MVL in less than three months with a $6 million seed round.

Josh and Elisa discussed the incubation process and how Magnify's intelligent application to improve customer retention, expansion, and adoption is solving one of the biggest pain points of the customer experience — focusing on and understanding the needs of every single user. They also dive into finding product market fit and the importance of incorporating AI/ML into a product from the very beginning. I'll go ahead and hand it over to Elisa to dive into all this and so much more.