What happens when the blurred lines of alcohol culture are brought into sharp focus? Anna and her guest Denise Hamilton-Mace, founder and editor of Low No Drinker Magazine, break down the silos in alcohol culture.  

Join them as they discuss moderation, the rise of non-alcoholic alternatives, and making informed choices.

In this engaging conversation, Anna explores the evolving landscape of the sober curious movement with Denise, who shares her personal journey from a flourishing hospitality career to pioneering a magazine dedicated to low and no alcohol beverages. Despite facing challenges, Denise's passion for promoting a balanced approach to drinking shines through, inspiring others to explore healthier alternatives without judgment.

Tune in to Anna and Denise, as they explore the importance of moderation as a personal choice, the impactful role of the magazine, and how breaking down traditional barriers in alcohol culture can lead to a more inclusive and mindful way of living.

Here are the highlights:

04:47 Denise realised alcohol wasn't serving her, and cut back.

12:22 Small brands struggle due to lack of funding.

14:32 Low alcohol draft faces logistical and demand challenges.

17:56 Entrepreneurs make unique drinks with inspiring stories.

20:49 Founders defy traditional rules; innovation prevails.

23:20 Prioritise reader needs; share relatable personal stories.

34:46 Magazine breaks silos, offering diverse lifestyle choices.

40:13 Moderation is personal, requiring tolerance and acceptance.

44:49 Predicts growth in mid-range light alcohol market.

If you’re loving the podcast and would like to give Anna a warm, fuzzy feeling of appreciation, then you can buy her a coffee:

https://buymeacoffee.com/bigdrinkrethink

About the host Anna:

Anna is a certified Alcohol Mindset Coach, trained by Annie Grace of This Naked Mind. Drawing on her own journey out of alcohol addiction, she now helps others explore and control their drinking. With a career spanning 25 years as a Strategist in the Advertising industry, she combines her own lived experiences, with great insight into what makes us tick and what influences us to behave the way we do.

Connect with Anna:

Website: thebeliefscoach.com

LinkedIn: linkedin.com/in/annadonaghey

Instagram: instagram.com/bigdrinkrethink

Produced by winteraudio.co.uk

About Denise Hamilton Mace:

At the age of 45, Denise transformed her relationship with alcohol into a mission to inspire others. Once immersed in London's vibrant bar scene, she now champions a "life less intoxicated" through her creation, Low No Drinker Magazine. With nine issues, 35 podcast episodes, and numerous speaking engagements under her belt, she's become a leading voice in the low/no alcohol movement.

Her journey from party-goer to wellness advocate began during a transformative period of lockdown redundancy and motherhood. Embracing personal fitness and education, she discovered the benefits of reducing alcohol consumption. Today, she's not here to judge or preach sobriety, but to support those seeking a more balanced lifestyle. Through her work, she proves it's never too late to reinvent oneself and find a new purpose that resonates with personal growth and societal change.

Find out more: https://www.lownodrinkermagazine.com/

Mentioned in this episode:

https://www.thebeliefscoach.com/experiment

🏆Please vote for The Big Drink Rethink in the ITV bCreator Awards 2025 1. Click on the link below 2. Pop in your email 3. Select I’M A SUBSCRIBER / FOLLOWER 4. Select CREATOR SHORTLIST 5. Hit SUBMIT YOUR VOTE 6. Scroll down to the Podcast bCreator category and vote for THE BIG DRINK RETHINK Here’s the link:🔗 https://www.bcreator.co.uk/awards/