No one has better data on the European online advertising market than IAB Europe's Chief Economist Daniel Knapp. In this episode, he gives us an overview of the latest growth figures and reveals his outlook for the coming months. He explains why ad spending is becoming increasingly volatile and hard to predict and what this has to do with fear. He also warns that despite ever better data, the ROI should not always be the measure of all things. Finally, he puts the recently announced end of the third-party cookie by Google in context.

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IAB Europe AdEx Benchmark Report 2023:

https://iabeurope.eu/iab-europe-adex-benchmark-report-2023-reveals-exceptional-strength-and-growth-of-digital-advertising-in-europe/

Daniel Knapp’s podcast tipp “The Rest is History”:

https://therestishistory.supportingcast.fm/

Daniel Knapp’ Author tip: Eric Ambler

https://www.amazon.com/s?k=eric+ambler&crid=3JHBYHQZKDNPA&sprefix=%2Caps%2C155&ref=nb_sb_ss_recent_1_0_recent

Daniel Knapp’s favorite shop for natural wines:

https://newcomerwines.com/

Daniel Knapp, IAB Europe, about banner death, marketer‘s fears and marketing hangover