Darshan Mehta - Succeeding with digital marketing in a constantly changing world

Darshan Mehta is the founder of the insights platform iResearch, and of ConnectQik, a mobile app  which facilitates quick and meaningful connections.

In this episode, we discuss how the field of digital marketing needs to adapt in order to stay on top of all the uncertainty and disruption of the 21st century. For the most part, we maintain a big-picture perspective, then go into more detail on customer centricity as a basis for effective innovation, and on the top considerations for MarTech adoption.


Links & mentions:

• dm@iresearch.com
• iresearch.com
• amazon.co.uk/dp/B09HYP6CZ1