Darshan Mehta - Succeeding with digital marketing in a constantly changing world
Agile Digital Transformation
00:00
Branding - How to Make Your Brand Different From the Competition
What you want to do with your brand is you want to differentiate yourself from the competition. What are the adjectives that I want associated with my brand? And those should be in line with what are also going to resonate with your audience. For example, Volvo has really established itself as being very safe and sound.
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