The Exit - Presented By Flippa

When to Let Go: The Emotional Side of Selling Your Business – Lessons from Jonathan Bennett

Jul 14, 2025
Jonathan Bennett, an advisor at Clearly Then and former founder of a successful B Corp consulting firm, shares his insights on selling a business. He recounts his own exit journey, highlighting the emotional challenges like grief and identity loss. Jonathan stresses the importance of selling while still energized, choosing the right successor, and open communication during handovers. He offers smart negotiation tips and discusses finding purpose after an exit, making for a thought-provoking conversation on navigating the emotional terrain of business sales.
Ask episode
AI Snips
Chapters
Transcript
Episode notes
INSIGHT

Emotional Toll of Exiting

  • The hardest part of selling a business is the emotional journey, not the legal or financial aspects.
  • Founders face grief, identity loss, and fear when letting go of something deeply personal.
ADVICE

Sell Before Burnout

  • Sell your business before burnout to negotiate from a position of strength.
  • Avoid hanging on too long as it risks losing key employees and reduces deal opportunities.
ADVICE

Choose Successor Carefully

  • Evaluate successors based on alignment with your values and the business ecosystem, not just price.
  • Avoid making promises about the buyer you can't guarantee during the handover.
Get the Snipd Podcast app to discover more snips from this episode
Get the app