Financial Advisor Success
Ep 426: Rolling Out An Equity Compensation Plan To Align The Entire Team On Client Service And Profitable Growth with Jennifer des Groseilliers
Feb 25, 2025
Jennifer des Groseilliers, CEO of The Mather Group, shares insights from managing over $15 billion in assets. She discusses how her firm implemented a broad-based equity compensation plan to align employee interests with client service and growth. Jennifer highlights the importance of performance metrics, SMART goals, and the separation of sales and advisory roles for optimal results. The conversation also covers how emotional intelligence fosters effective leadership and the benefits of equity over cash in motivating teams.
01:30:00
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Quick takeaways
- The Mather Group's equity compensation plan aligns employee interests with long-term client service and profitability by linking incentives to performance metrics.
- Implementing SMART goals enhances accountability and empowers employees by clearly defining specific, measurable, achievable, realistic, and time-bound objectives.
Deep dives
Innovative Equity Compensation Structure
An innovative approach to equity compensation is taken by a firm that prioritizes performance-based equity grants over traditional buy-ins. This structure aims to align the entire team towards client service and profitability goals, with 85% of team members participating in the program. This approach enables employees to earn equity based on specific performance metrics, such as client retention rates and revenue targets, encouraging a culture of high performance and accountability among wealth advisors. The strategy not only provides a clear path to equity for every employee but also fosters a shared commitment to the long-term success of the firm.
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