New Books in Popular Culture Doug MacCash, "Mardi Gras Beads" (Louisiana UP, 2022)
Nov 17, 2025
Doug MacCash, a seasoned New Orleans arts journalist, shares insights from his book on Mardi Gras beads. He explores the fascinating history of these vibrant tokens, tracing their origins to the 1870s and discussing their evolution from glass to modern plastic. MacCash reveals quirky anecdotes, such as the strange journey of radioactive glass beads, and the geopolitical implications tied to their production. He also reflects on family traditions around Mardi Gras and the emotional resurgence of parades after the pandemic, highlighting the cultural significance of this cherished celebration.
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Beads As New Orleans Identity
- Mardi Gras beads are a uniquely powerful symbol of New Orleans culture and identity.
- Doug MacCash argues plastic beads around the neck signal a New Orleans carnival like nothing else does.
Throws Make Carnival A Business
- A
Early Throws Began As Promotions
- Early parade throws began as promotional giveaways like toys from a 1871 Santa Claus carriage.
- MacCash suggests such giveaways likely inspired later parade riders to toss trinkets to crowds.
