Outbound email. An already a noisy channel, made deafening over the last 24 months. The latest email statistics show outbound email volumes up 120-150% and reply rates down 40% since the start of the pandemic. If you haven't levelled-up your email game lately, you're probably feeling that heat.

In this episode, Luigi is joined by the man with the Lavender heart, Will Allred. As Co-Founder of email-assistant tool Lavender, Will sees bulk data of what actually works. He shares with Luigi:

How Lavender let demand shape their product.
How prospects scan their inbox to categorise, not comprehend.
If you should prioritise mobile-friendly formatting.
The power of binary for response rates.
What Lavender's email outbound cadence looks like.
Why short and simple should be your default setting.

LINKS 🔗

Find Will on LinkedIn and Lavender at their website.

Connect with Luigi on LinkedIn.

**About This Podcast**
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

#154 Will Allred - Pivot Your Outbound Email Game