

#23 - How they made $100,000s writing on LinkedIn | Lara Acosta, Matt Barker, Jacob Pegs
The Gaming Playbook's first-ever studio panel discussion features three LinkedIn powerhouses: Lara Acosta, Jacob Pegs, and Matt Barker.
Episode Sponsor: Aware
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Lara Acosta - #1 UK Female Creator, runs Literally Academy
Jacob Pegs - Founder of Modern Maker, a coaching community.
Matt Barker - Author of The Digital Writer - Copywriting Course.
Collectively, with over 400k followers, they’ve made $1,000,000s of dollars using LinkedIn.
In this episode, the panel and host dive deep into the art of content creation and building a business you truly enjoy. Topics include using AI to simplify writing, creating connections through in-jokes, and strategies for making your videos stand out in the LinkedIn feed. They also explore managing time effectively, achieving balance, and crafting high-ticket offers, all while avoiding burnout.
Whether you're a creator, entrepreneur, or someone looking to level up your LinkedIn content game, this episode is packed with actionable insights for you.
Connect with the guests:
Jacob: https://www.linkedin.com/in/jacob-pegs/
Lara: https://www.linkedin.com/in/laraacostar/
Matt: https://www.linkedin.com/in/mattjbarker1/
Connect with Harry:
LinkedIn: https://www.linkedin.com/in/hphokou/
Youtube: https://www.youtube.com/@hphokou
Instagram: https://www.instagram.com/hphokou
Chapters: 00:00 Introductions 04:08 How We Use AI to Make Writing Easier 11:07 Why Celebrating Wins Can Be So Challenging 17:52 Building Connection Through In-Jokes and Comments 26:43 Battling Boredom in Content Creation 30:12 The Unexpected Power of Beginner Content 34:55 The Mind Reader Effect For Writing 40:31 What We Learned Selling High-Ticket Offers 47:46 Balancing And Optimizing Business - Matt Barker Example 56:51 Leveraging Time and Sticking to Your Boundaries 01:04:02 Rapid Q&A 01:07:24 How to win using LinkedIn Video 01:11:01 Closing Lessons