The Publisher Podcast by Media Voices
Will Hayward on relaunching a successful solo newsletter
Nov 18, 2024
Will Hayward, a journalist and columnist specializing in Welsh politics, shares insights from his impressive journey of relaunching his newsletter. He discusses how he transitioned from a major publisher to independent journalism and swiftly grew his subscriber base to over 3,000 in just weeks. Will emphasizes the significance of audience engagement and strategic sponsorships while maintaining ethical standards. He also envisions an ambitious future with plans for live events to enhance content quality and shape political discourse.
28:47
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Quick takeaways
- Will Hayward's successful relaunch of his newsletter reflects a growing demand for local journalism and individual voices in Wales.
- Despite challenges in personal branding, Hayward emphasizes audience engagement and high-quality content for effective newsletter monetization.
Deep dives
Transition to Freelancing
Will Hayward's shift from Reach PLC to becoming a freelance journalist marks a significant career transition. After leaving his role as Welsh Affairs Editor, he launched a personal newsletter, quickly gaining over 3,000 subscribers in just six weeks. This success showcases his ability to connect with an audience eager for insights on Welsh politics, reflecting his expertise and established brand within the region. The rapid growth of his subscriber base demonstrates a strong demand for local journalism in Wales, emphasizing the importance of individual voices in a crowded media landscape.
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